Program Overview

The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills and qualities in the following areas:
  • Problem Recognition.
  • Contextual Understanding.
  • Problem Analysis and Problem Solving Skills.
  • Evaluation Skills.
  • Research Skills.
  • Analytical Skills.
  • Presentation and Writing Skills
  • IT Skills.
  • Written Oral and Communication Skills
  • Personal and Professional Development Skills
  • Decision Making Skills
 
Business graduates have a huge range of career opportunities and a degree in marketing further improves these options. Our graduates may work anywhere in the world in the fields(depending on the subjects chosen) of:
  • Marketing (Marketing Consultant)
  • Finance (Business Analyst)
  • Management (E-Commerce Expert – Online)
  • Advertising (Market Researcher)
  • Communications (Communications Officer)
  • Government Corporations(Federal Government Consultant)
  • Individual Business(Entrepreneur)

Program Objectives

The BSc Marketing and Management is aimed by Undergraduate students who wish to gain a contemporary and forward looking perspective on business and management studies. Managers need a skill set to enable them to react to the changing world and a vision to interprete the next step for their organization. In preparing for these challenges, the programme provides a foundation in business and management studies, alongside specialist studies in innovation and entrepreneurship key elements of modern management and areas of expertise at ESLSCA

Program Structure

Core Courses:

  • Year One Semester one
    MANG1102 : Principles of Management : (Credit Units: 4)
    -
    ECON 1101 : Microeconomics : (Credit Units: 3)
    -
    MRKT 1101 : Principles of Marketing : (Credit Units: 4)
    -
    MANG1103 : Statistics for Business and Economics I : (Credit Units: 4)
    -
    MANG1104 : Business Communication Skills : (Credit Units: 4)
    -
    HUMN 1101 : Business Law : (Credit Units: 4)
    -
  • Year One Semester Two
    MANG1203 : Statistics for Business and Economics II : (Credit Units: 4)
    -
    FINC 1206 : Macroeconomics : (Credit Units: 4)
    -
    ACCT 1202 : Accounting for Managers : (Credit Units: 4)
    -
    MANG1204 : Principles of Business Administration : (Credit Units: 4)
    -
    MANG1202 : Information System and Technology : (Credit Units: 4)
    -
  • Year Two Semester One
    MRKT 2101 : Consumer Behaviour : (Credit Units: 4)
    -
    MRKT 2103 : Marketing Management : (Credit Units: 4)
    -
    MRKT 2104 : Marketing Research : (Credit Units: 4)
    -
    MRKT 2105 : Introduction to Non – Profit and Social Marketing : (Credit Units: 4)
    -
    MANG 2101 : Managerial Decision : (Credit Units: 4)
    -
  • Year Two Semester Two
    MRKT 2201 : Advertising and Promotion : (Credit Units: 4)
    -
    MRKT 2202 : Marketing Strategy : (Credit Units: 4)
    -
    MRKT 2203 : Marketing Services : (Credit Units: 4)
    -
    MRKT 2204 : E- Marketing : (Credit Units: 4)
    -
    MRKT 0000 : Elective (Choose ONE Elective Course) : (Credit Units: 4)
    -
  • Year Three Semester One
    MRKT 3101 : International marketing and Exporting : (Credit Units: 4)
    -
    MRKT3101 : International marketing and Exporting : (Credit Units: 4)
    -
    MRKT 3102 : Marketing Channels : (Credit Units: 4)
    -
    MRKT3103 : Human Resource Management : (Credit Units: 4)
    -
    MRKT3000 : Dissertation I: Research Project : (Credit Units: 4)
    -
    MRKT 0001 : Elective (Choose ONE Elective Course) : (Credit Units: 4)
    -
  • Year Three Semester Two
    MRKT 3202 : Supply Chain Management : (Credit Units: 4)
    -
    MRKT 3201 : Retail Marketing : (Credit Units: 4)
    -
    MANG 3203 : Quantitative Approach to Decision Making : (Credit Units: 4)
    -
    MRKT 3000 : Dissertation II: Research Project : (Credit Units: 4)
    -
    MRKT 0002 : Elective (Choose ONE Elective Course) : (Credit Units: 4)
    -

Specialization Tracks:

Electives:

  • Electives
    MANG 2205 : Management Research : (Credit Units: 4)
    -
    MANG 2208 : Strategic Management : (Credit Units: 4)
    -
    MRKT 2208 : Marketing Communication : (Credit Units: 4)
    -
    MRKT 3104 : Strategic Marketing Decisions : (Credit Units: 4)
    -
    MRKT3105 : Marketing and Selling : (Credit Units: 4)
    -
    MRKT 3108 : Digital Marketing: Engaging with Customer : (Credit Units: 4)
    -
    MRKT 3206 : Customer Insight : (Credit Units: 4)
    -
    MRKT3203 : International Retailing : (Credit Units: 4)
    -
    ACCT 3201 : Decision Analysis : (Credit Units: 4)
    -
    MRKT 3209 : Global Marketing Strategy : (Credit Units: 4)
    -
    MANG 3205 : Strategic Marketing Intelligence : (Credit Units: 4)
    -

Program Requirements

Admission

Cost Summary

Description

Tuition Per Semester

Tuition Per Year

Registeration

Medical

INT. Courses

NCHE

E-Library

 First Year

900$

1800$

100$

50$

 

10$

50$

Second Year

900$

1800$

100$

50$

1500$

10$

50$

Third Year

900$

1800$

100$

50$

1500$

10$

50$

Graduation Fees

200$