PGD - International Marketing

Program Overview

Paris ESLSCA Business School offers several diplomas that are suitable for students from different educational and professional backgrounds. The Postgraduate Diplomas aim at enabling qualified candidates to acquire a  solid base in the fundamentals of business administration disciplines.

Postgraduate Diploma  candidates study the same specialisation track courses  as the MBA candidates. Many Postgraduate Diploma graduates continue to pursue an MBA degree in a later stage. 

 -  Post Graduate Diploma can be completed in three academic terms. It should be noted, however, that the time to complete the program is nine months.

 -  Credits earned will be transferred to Paris ESLSCA Master Degree Program.

Program Objectives

This Postgraduate Diploma focuses on the various marketing theories and its application on the market. It  is designed to develop the skills necessary to effectively plan, implement and evaluate marketing and advertising plans.

Paris ESLSCA Business School provides students with extensive knowledge and skills to be able to use confidently in their work environment. Our program enables students to gain profound knowledge in different employment  areas, enabling them to be more aware of the overall insights of their job.

The main Post Graduate Diplomas objectives are:

 -Implant the competency to select and apply theories  to a different ranges of industries 

-Add value to candidates current role in their workplace

-Open opportunities for graduates to shift careers in confidence

-Enhance the exercise of business  thinking and problem solving

-Develop competent executives  in managing modern business establishments

-Introduce candidates to diverse international organisational settings and cultures

Program Structure

Core Courses:

• 1st Semester
  BUS 520 : Marketing Management : (Credit Units: 3)
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  BUS 620 : International Marketing : (Credit Units: 3)
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  BUS 625 : Consumer Behavior : (Credit Units: 3)
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  BUS 537 : Integrated Marketing Communications : (Credit Units: 3)
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• 2nd Semester
  BUS 581 : Service Marketing : (Credit Units: 3)
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  BUS 626 : Marketing Research : (Credit Units: 3)
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  BUS 545 : Personal Selling : (Credit Units: 3)
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  BUS 529 : Strategic Marketing : (Credit Units: 3)
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Specialization Tracks:

Electives:

Program Requirements

The Admission Committee welcomes applications from individuals who possess a solid record of academic and professional achievements and can demonstrate their ability and potential to conduct  high quality academic work.

Paris ESLSCA Business School assess and evaluate each Diploma candidate on the basis of the following criteria:

 - Academic Requirements: A minimum of an undergraduate degree, a bachelor or the equivalent, from a recognised institution of higher education and a solid record of academic achievements on a consistent basis. We welcome applicants with diverse academic backgrounds.

- Evidence of managerial and professional experience:  The goal of the Admission Committee is to admit students who possess well-defined career goals and a high potential for success at work. We glean applicants' essays, letters of evaluation, and résumé (C.V.)

- Personal qualities:  The Admissions Committee looks for applicants who are mature, honest, intellectually curious, flexible, and personable. Evidence of applicant's personal qualities will be found in application essays, letters of evaluation and the résumé.

- Fluency in written and spoken English:  The Admission Committee evaluates the English level during the personal interview and matches it according to the program applied to moreover the candidates are required to submit any internationally recognised English proficiency exams.

Admission

1. Make sure to bring the following documents to admission department to fill your application:

Cost Summary